Heroes

Amazon Prime Now is a benefit of Amazon Prime where members can place orders for fast same-day delivery in select zip codes. Although Amazon Prime Now andAmazon.com are related, Amazon Prime Now is a standalone site and mobile application. The Amazon Prime Now home page features a primary banner image know as a Hero. These can vary depending on marketing and product availability. Typically there are three to five Heroes rotating through for visitors to see what new items or promotions are available in their market.

As part of the effort to keep the Prime Now Gateway fresh new heroes would be developed along with a photoshoot. Careful thought would be applied to what items would be featured.